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005 Pillar Ad Education and Impact
005 Pillar Ad Education and Impact

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6155.004 BI Cattle First Style Guide
6155.004 BI Cattle First Style Guide

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Boehringer Ingelheim – #CattleFirst

We created a global communications platform to build on  Boehringer’s strong connection with their cattle farmers. The focus was on emotional engagement from their family business to their customers’, and Cattle First being a way of life. The #CattleFirst Platform was built around 3 pillars and included a style guide, social media content, videos and animation, along with print advertising and a global photo asset bank.

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