#CattleFirst

BRAND BUILDING THAT MAKES A DIFFERENCE.

For Boehringer Ingelheim

THE CHALLENGE

Targeting cattle vets and farmers globally, Boehringer Ingelheim wanted us to create an emotive, overarching portfolio campaign for the cattle range of products and services that show they put cattle at the heart of their business.

 

THE SOLUTION

#CattleFirst is more than a campaign. It’s a mindset. Emotive and engaging, it was grounded in three supporting messaging pillars: Health and wellbeing, insight and innovation, influence and impact.

 

Each pillar demonstrated Boehringer Ingelheim's level of commitment to the sector and the wellbeing of cattle.

 

We delivered our powerful message across internal and external communications, digital assets, film, print ads, social media, content calendars, a launch event and internal and external collateral development for local market adaptation.

 

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THE RESULTS

VMA best International Marketing Campaign 2021

 

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‘The team who worked on this concept and createda truly exceptional and engaging global campaign deserve their win and I am grateful for the VMA judges seeing the creativity and emotionally connecting campaign’

 

Steve Williams, Head of Ruminant Strategic Business Unit, Boehringer Ingelheim